Obeo Launches "HomeSite" at 2007 REALTORS Conference and Expo
Industry veteran, educator and motivational speaker Verl Workman to speak as well
(SALT LAKE CITY) – Obeo, a leading provider of full-service residential real estate online marketing products in North America, will debut its newest product, “HomeSite,” at the 2007 REALTORS® Conference and Expo Nov. 13–16 at the Venetian Hotel Resort Casino in Las Vegas. As a company that sells to the REALTOR® community, Obeo will also have a major presence at the Conference and Expo at Booth #1622, its 20-by-30-foot space on the show floor.During the trade show, Obeo will debut “HomeSite,” a next-generation online marketing technology that allows real estate buyers to make significant virtual changes to a home’s appearance through the listing itself. Although it is what it sounds like — a Web site for a home — HomeSite offers more than just a virtual tour. It provides the listing agent with a dynamic and interactive property-listing marketing solution that features a high-definition, full-screen viewer plus the functionality of SpaceDesigner, a floor plan with drop-and-drag capabilities; and the consumer-engaging StyleDesigner, which allows buyers to virtually remodel the home to their heart’s content. Online consumers can literally sit back and enjoy a property tour in a full-screen theater experience.
Through the power of www.obeo.com, this new product technology is further enhanced by Obeo’s top-ranking exposure platform that includes listing syndication to the top real estate listing sites, which places the property in front of millions of consumers’ eyes. “Buyers want real estate professionals to speak the same language as the retail brands they already know and love. Brands like Target, Nike and Apple have shown the profit potential of creating brands consumers identify with and value,” said Glade Jones, Obeo CEO and president. “By integrating these two features, Obeo is eliminating the disparity between the current real estate ‘agent-centric’ approach and the consumer-favored ‘buyer-centric’ retail model, which has long been a disappointing gap for buyers. “With Obeo HomeSite,” Jones continued, “buyers can personalize a home online like they can a car at BMW.com. It’s the most engaging and interactive platform that exists on the Web for real estate today.”
Additionally, Verl Workman, an industry veteran, educator, motivational speaker and consultant to Obeo, will present his breakout session titled “All In … No Limit Hold ’Em: Trends in Online Marketing” from 9 – 10:30 a.m. on Thursday, Nov. 15, day three of the REALTORS® Conference and Expo. Workman will speak at the Venetian’s Resort Hotel Casino’s Sands Expo Center.
Since its evolution from 360 House to Obeo in 2005, the Salt Lake City, Utah-based company has become the largest supplier of full-service residential real estate online marketing products in the United States and Canada. The Latin word for “to go to” or “to encompass,” Obeo provides Realtors®, homebuilders, land developers and property managers with customized online marketing solutions and offline sales tools including virtual tours, property listing sites, downloaded CD tours and seller reporting tools. Products include Obeo Connect, a 24-hour call-capture lead-generation system, Obeo Publish for print marketing and Obeo Keepsake, which assists with post-purchase marketing. To find out more, go to www.obeo.com.